ORGANISERS
|
promoterS
Under normal circumstances, a concert promoter hires a venue, pays an advance deposit to secure the required date and then sets about the process of marketing and selling tickets.In many cases its a high risk business. Shows are promoted on the expectation that a particular act will prove a big enough draw to fill the venue, cover costs, pay the band and generate a profit. But it doesn’t always work out like that. If the choice of concert venue is over ambitious, or if ticket prices are set too high, than sales won’t cover the venue costs and the promoter takes a hit. This is not only bad for the promoter’s bank balance but also a blow to the ego of musicians who find themselves playing to empty seats.
So Show4Me works like this. A promoter proposes that a band will play at a certain venue within a designated timeframe – say early march – and then invites fans to pledge ticket money. When the pledges hit a level which will allow the promoter to at least break even the date and venue is confirmed and booked. However, at this point the crowdfunding campaign continues. With the venue costs paid for, the second half of the campaign takes the event into profit. |
PLEDGERS
|